How Fresh Coffee Beans Impact Your Coffee
Whether you are making drip coffee, cold brew, pulling espresso shots or making coffee in any other format - using fresh coffee beans makes all the difference.
Like everything, coffee beans lose taste and rich flavors over time. With coffee beans the drop-off in taste in relation to time is unfortunately, sooner than you'd think.
That is why we put a heavy emphasis on getting you freshly roasted beans every time. We never ship a bag of coffee beans that has been sitting on our shelf for too long - something you will not see in a grocery store.
Grocery stores tend to hold a high quantity of product for obvious reasons. The problem is that coffee beans will sit on shelves for a long time. Going from the roaster to the grocery store takes time. The result? Beans that go old and stale, sitting around for many months, possibly even years before they get opened by you. You may not even realize this is happening if you've only ever purchased coffee beans from the grocery store.
Whether you drink drip coffee, espresso shots or any other type of coffee - you will taste the difference with fresh coffee beans. The flavors are brighter, more rich. The aromas are strong and alive. Espresso shots will have better Crema (the rich, golden goodness you're looking for in an espresso shot).
Heck we even know coffee lovers will even freeze their coffee beans to maintain freshness because it makes that much of a difference.
Once you step over into the world of fresh coffee beans, you won't go back.